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11 Ways to Increase Your AdSense Earnings |
| Category - AdSense Tips |
| February 27, 2008 |
| Incorporating Google AdSense into your overall strategy of online income is really quite easy to do. There are some tips and techniques that will help you to have a successful AdSense business from the start and insure a quality experience from day one. |
- Read the Google AdSense Terms of Service (TOS) before and after applying and gaining acceptance into the AdSense program. The rules for using AdSense ads on your web sites can confusing, or at least somewhat grey, which leads me directly to my second tip...
- Use the official blog at adsense.blogspot.com to get information and answers to your questions. The blog has resources for optimizing your site for use with AdSense, using the various AdSense products, and direct links to the AdSense Support Center and AdSense Help Forum.
- Google provides the code you insert into your pages for the ads to appear. This code is created automatically by following a few steps in the set-up section, by you, when you log into your AdSense account. Its not difficult to create the code, the tip here is to NEVER alter the code. Cut and paste it exactly as it is created for you.
- Do not click on your own AdSense ads. Do not ask your friends to click on your AdSense ads.
- Google has extensive data on where the best places are to place ads on your pages to increase the likely hood of clicks on the AdSense ads. Use the Google Heat Map to help you determine where to place ads on your pages for maximum earnings. It is wise to have a block of ads "above the fold", or in the viewing area that a users browser displays on screen when the page is at the top of the browser.
- See the excellent threads on the Warrior Forum and Webmaster World specifically addressing best practices as well as pointers on niche and keyword selection, page building and optimizing, generating site or blog traffic, and best practices.
- You can track your complete sites, pages and specific ad blocks by setting up channels in your AdSense set-up and reporting. The data will give you a good idea of which sites are performing well, and give you insight into your visitors and their behaviors with your ad placements.
- The more focused your content and optimization is on a niche or topic, the more targeted the AdSense ads that will be displayed. Choose the keywords and phrases carefully to rank well in the search engines and to have the most focused ads appear on your site. The free keyword tool from WordTracker is a great place to start. You can find keyword terms and phrases people are searching on, as well as an approximate number of daily searches.
- It is proven that blending the ads into the color scheme of your pages results in the best click through rates (CTR). Avoid using borders on your ad blocks and have your ad titles and links mirror the colors you use for headings and links in your content.
- In going along with where to place your ads on the page, certain ad formats have proven to perform better than others, check the Google support area for the current list of best performing ad formats.
- Probably the best tip would be to focus on creating content that has value to your users. Certainly you want to earn revenue from your pages, but there are many other considerations. You want a site and content that users will enjoy, bookmark both personally and socially, and share with others via email and in conversation. As site traffic increases, the likely hood of ranking well for your targeted search terms or site topic is much greater. If users stay on the site for a longer period of time, it is seen as a site with value. The advertisers in the Google ad network, can block their ads from being seen on your site, so you want your site to shine in terms of its value to the advertiser.
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